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New Test Market Authorizations process (Food)

Under the Safe Food for Canadians Regulations (SFCR), test market provisions now apply to all foods. Test marketing food allows exemption from certain regulatory requirements, such as bilingual labelling requirements under the Food and Drug Regulations (FDR) and regulated container sizes under the SFCR.

Test Market Authorizations (TMAs) are issued for the purpose of test marketing a food.  The food cannot have been sold previously in Canada in that form and must differ substantially from any other food sold in Canada with respect to its composition, function, state or packaging form.

All test market foods must be safe. A test market food is only exempt from certain regulatory provisions for a specified time-period and must comply with applicable legislation in all other respects.

TMAs that were granted prior to the coming into force date of the Safe Food for Canadians Regulations (SFCR), i.e., January 15, 2019, will continue to be valid for the period for which they were issued, as indicated in authorization letters.

Learn more about applying for a TMA and use the online form entitled Application for an exemption for the purpose of test marketing a food – Test market authorization (CFIA/ACIA 5868) available in the CFIA’s Forms catalogue.

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COVID-19 is a global challenge. Keeping our supply chains moving is important for maintaining the health and wellbeing of citizens and businesses. While the Canada - U.S. border is now closed to non-essential traffic, it is still open for trade and commerce. We are committed to doing our part for global supply chains.

We are protecting the health and safety of our employees. They are working from home, except for critical functions that require certain equipment or managing paper/courier flow. In those cases we are following social distancing guidelines.

We are open and available to assist you, and key players in your supply chains. Our dedicated staff are available 24/7 and our brokerage and logistics experts are available to help you make adjustments to your supply chain, if necessary.

We encourage you to check out the government programs available to families, businesses, exporters and importers. And, while respecting the need for social distancing we encourage everyone, including our staff, to reach out and remain connected to family, friends, colleagues and customers.

Stay safe.

Peter Willson
Chairman & CEO
Willson International

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